Marketing Fundamentals Assessment


Marketing Fundamentals Assessment

Skills Assessment

The Marketing Fundamentals test is aimed at assessing the skill level of the test taker in identifying marketing strategies, applying pricing, setting plans, conducting research as well as creating promotions. This test is appropriate to administer to entry level marketing personnel.

Tests for Business Writing, Internet Research and Project Management Fundamentals are also available.


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How does it work?
Total Questions 46
Question Types Multiple Choice
Competencies Tested Planning
Tasks Tested Implementing the Marketing Plan
Driving the Plan
Setting the Plan
Planning within Budget
Post Marketing Plan
Increasing Market Penetration
Purpose of Marketing
Understanding the Marketing Plan
Market Segmentation
Demographic Segmentations
Identifying a Medium
Market Share
Use of a Retainer
Four Components of Marketing
Return on Investment (ROI)
Setting the Price
Illegal Pricing
Effects of Pricing
Identifying the Price Leader
Primary and Secondary Data
Competitive Intelligence
Market Testing
Quantitative and Qualitative Data
Primary Research
Discontinuation of a Product
Nondurable Goods
Product Life Cycle
Identifying Products Legally
Type of Goods
Identifying Opportunities
Business to Business Marketing
Types of Promotions
Trade Shows
Promotional Mix
Examples of Direct Response
Developing a Direct Response
Type of Channels
Product Availability
Managing Distribution Channels
Distribution Channels